{"id":46,"date":"2018-05-08T11:12:59","date_gmt":"2018-05-08T11:12:59","guid":{"rendered":"https:\/\/novy.com.ng\/blog\/?p=46"},"modified":"2022-01-30T21:07:17","modified_gmt":"2022-01-30T20:07:17","slug":"9-reasons-outdated-websites-is-affecting-your-business","status":"publish","type":"post","link":"https:\/\/novy.com.ng\/blog\/9-reasons-outdated-websites-is-affecting-your-business\/","title":{"rendered":"9 Reasons Outdated Websites Is Affecting Your Business"},"content":{"rendered":"

Below\u00a0are\u00a09 unintended consequences<\/strong>\u00a0of using an\u00a0outdated website.<\/p>\n

1. PEOPLE MAY THINK YOU JUST DON\u2019T CARE<\/h2>\n

I get it.<\/p>\n

It\u2019s been a while since your website was built.<\/p>\n

Maybe you got a new website designed real cheap, or you hired a web designer that went out of business or you got roped in to a contract with YP or Hibu.<\/p>\n

Or\u2026 maybe it\u2019s just been a long time since your website was last updated.<\/p>\n

Today, we\u2019re going to face some hard truths.<\/strong><\/p>\n

When your website looks ignored, is outdated or is just plain old, it sends a message to your visitors.<\/p>\n

It says\u2026<\/p>\n

You just don\u2019t care about the things your customers really want.<\/p>\n

Potential customers are\u00a0looking to you for solutions<\/strong>\u00a0to their problems.<\/p>\n

Most people immediately go to the web to search for companies that can help. When you neglect something as important as your website, your visitors\u00a0may be thinking that you neglect other areas of your business.<\/p>\n

And that you don\u2019t care enough to be someone they want to do business with.<\/p>\n

2. THE\u00a0QUALITY OF GOODS OR SERVICES\u00a0IS QUESTIONABLE<\/h2>\n

Cold prospects don\u2019t have much to go on before deciding whether or not to take the next step.<\/p>\n

The next step might be a phone call, appointment request, job application, request for quote or online purchase.<\/p>\n

\"BrokenThey use your website to\u00a0judge you, your company and your products before deciding whether or not they want to take a chance on you.<\/p>\n

When it\u2019s apparent that\u00a0it has been years\u00a0<\/strong>since you invested any resources in your website\u2026<\/p>\n

It is also assumed that your company probably doesn\u2019t invest much in the people, processes or systems required to deliver a quality product.<\/p>\n

Although these\u00a0assumptions may not in fact be true\u2026<\/p>\n

They will shape the perception of value and quality you offer.<\/p>\n

And if prospects don\u2019t \u201cfeel good\u201d about your company\u2019s quality, they are not going to trust you with their business.<\/p>\n

3. YOUR CREDIBILITY IS\u00a0DIMINISHED<\/h2>\n

The truth may be.<\/p>\n

That you have the most qualified, most experienced, most trustworthy team in the nation in your area of expertise.<\/p>\n

But if you are interested in earning new business\u2026<\/p>\n

\u2026and\u00a0your current website<\/strong>\u00a0just isn\u2019t up to snuff.<\/p>\n

It may be best to avoid sending new people you meet to the website.<\/p>\n

Because once they get there, your\u00a0credibility may take a nose-dive.<\/p>\n

If your website is light on content, includes errors or outdated information, your company\u2019s perceived competence my suffer as well.<\/p>\n

4. YOU DON\u2019T LOOK LIKE YOU\u2019RE \u201cWITH IT\u201d<\/h2>\n

People want to buy\u00a0from companies that know how to deliver the goods in the best way possible.<\/p>\n

A higher value\u00a0is place on companies that are\u00a0professional, forward-moving, cutting-edge\u00a0<\/strong>and stay in tune with the latest developments in their industry.<\/p>\n

The problem is.<\/p>\n

If you are such a company, but your website is not \u2013 there\u2019s a huge disconnect.<\/p>\n

Your prospects will assume you are out of touch with advancements in\u00a0your industry, and there are others more qualified than you to solve their problems.<\/p>\n

In the absence of some other form of validation, your website will fall far short in convincing prospects that you\u00a0are the most qualified for the job.<\/p>\n

\"Outdated<\/p>\n

Website home page with almost ZERO content<\/p>\n<\/div>\n

5. YOU MAKE YOUR COMPETITION LOOK GREAT<\/h2>\n

When a visitor lands on your website\u2026<\/p>\n

\u2026and leaves because\u00a0the information you offered did not establish you as a trustworthy or credible source for their needs.<\/p>\n

Where do you think they are going next?<\/strong><\/p>\n

Most likely \u2013 they are going back to Google to find one of your competitors\u2019 websites.<\/p>\n

And.<\/p>\n

If their\u00a0website looks better, informs better and establishes trust faster\u2026<\/p>\n

You just lost a potential deal (and lifelong customer) to your competitor.<\/p>\n

Go ahead and size up the competition.<\/p>\n

If their website gives more information in a cleaner, easier-to-use format\u2026 and answers the most common questions searchers are looking for.<\/p>\n

They\u00a0are currently beating you on the web.<\/p>\n

6. OUTDATED WEBSITES ARE\u00a0EMBARRASSING<\/h2>\n

\"Our<\/a>Have you ever said anything like this?<\/p>\n

\u201cDon\u2019t look at our current\u00a0website, we\u2019ll be launching a new one soon.\u201d<\/p>\n

If you have, chances are you\u2019ve said it over and over. And you know how bad the old one is.<\/p>\n

If you haven\u2019t, and your website truly is cause for embarrassment\u2026<\/p>\n

You may be out of touch.<\/p>\n

And\u00a0your employees likely cringe every time\u00a0someone asks them for your web address.<\/p>\n

Not because it embarrasses them, but because they don\u2019t want the company to look as bad as the website makes the company look.<\/p>\n

7.\u00a0IT\u2019S HURTING CUSTOMER SERVICE & MORALE<\/h2>\n

Outdated website information leaves your visitors confused\u2026.<\/p>\n

\u2026and your employees frustrated.<\/p>\n

Especially information relating to your address, phone numbers,\u00a0team members, services, products, etc.<\/p>\n

Your website should be a reliable, current source of information and resources to serve customers.<\/p>\n

But it also can serve employees in a big way.<\/strong><\/p>\n

When\u00a0your website still lists former employees (or takes months to add new ones), that\u2019s bad.<\/p>\n

It could affect morale by making team members feel undervalued and unappreciated.<\/p>\n

Additionally, when customers request expired or outdated coupons, products, discounts, services or other things listed on your website.<\/p>\n

It\u00a0creates a bad customer experience.<\/p>\n

8. YOUR GOOGLE\u00a0RANKINGS ARE DROPPING<\/h2>\n

Google is always working to improve the quality of its search results.<\/p>\n

Their goal is to deliver a list of the best websites or resources to\u00a0each and every searcher every time.<\/p>\n

And they are always updating and refining their algorithm to improve the quality of search results.<\/p>\n

In 2016 alone \u2013 Google announced\u00a010 major updates<\/a>\u00a0to their ranking algorithm.<\/p>\n

\"Google<\/p>\n

A couple big ranking factors that affect old websites:<\/p>\n

NUMBER ONE<\/strong>\u00a0\u2013 non mobile-friendly websites are penalized with lower rankings<\/p>\n

NUMBER TWO<\/strong>\u00a0\u2013 freshly updated website content helps boost Google rankings<\/p>\n

In addition to that,<\/p>\n

There are over 200 more ranking factors that go into\u00a0Google search results.<\/p>\n

Websites that remain current are typically rewarded with higher rankings.<\/p>\n

While websites that do not remain current typically see their rankings (and traffic) fall over time.<\/p>\n

9. IT LOOKS LIKE YOU\u2019RE OUT OF BUSINESS<\/h2>\n

\"OutWe\u2019ve saved the\u00a0worst for last.<\/em><\/p>\n

It\u2019s been said\u2026<\/p>\n

\u201cYour outdated website is like putting a\u00a0\u2018Closed for Business\u2019<\/a>\u00a0sign in your window.\u201d<\/p>\n

That\u2019s awful. But true.<\/p>\n

When you land on a website that has\u2019t been touched in years, it\u00a0makes you question whether or not the company is still\u00a0alive.<\/p>\n

This can literally turn customers away and cost you thousands of dollars in business.<\/p>\n

Mean business with your website? Click\u00a0here<\/a>\u00a0to chat with us now on whatsapp or direct call on 08054341242 or visit our website at www.novy.com.ng<\/p>\n","protected":false},"excerpt":{"rendered":"

Below\u00a0are\u00a09 unintended consequences\u00a0of using an\u00a0outdated website. 1. PEOPLE MAY THINK YOU JUST DON\u2019T CARE I get it. It\u2019s been a while since your website was built. Maybe you got a new website designed real cheap, or you hired a web designer that went out of business or you got roped in to a contract with…<\/p>\n","protected":false},"author":1,"featured_media":47,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[17,18,16],"yoast_head":"\n9 Reasons Outdated Websites Is Affecting Your Business - Novy Systems Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/novy.com.ng\/blog\/9-reasons-outdated-websites-is-affecting-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 Reasons Outdated Websites Is Affecting Your Business - Novy Systems Blog\" \/>\n<meta property=\"og:description\" content=\"Below\u00a0are\u00a09 unintended consequences\u00a0of using an\u00a0outdated website. 1. 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