{"id":38,"date":"2018-05-08T10:24:04","date_gmt":"2018-05-08T10:24:04","guid":{"rendered":"https:\/\/novy.com.ng\/blog\/?p=38"},"modified":"2022-01-30T21:07:18","modified_gmt":"2022-01-30T20:07:18","slug":"what-is-website-maintenance","status":"publish","type":"post","link":"https:\/\/novy.com.ng\/blog\/what-is-website-maintenance\/","title":{"rendered":"What Is Website Maintenance?"},"content":{"rendered":"

As search engine optimization became more well known and part of every business marketing strategy,\u00a0 website maintenance became key to the process.\u00a0 Frequently updating web page content and keyword information was crucial to encourage search engines to return to your site and look favorably on your optimization work.<\/p>\n

As the economy started to change,\u00a0 keeping a fresh website became crucial to staying in business.\u00a0 Website visitors were often checking websites looking for reassurance that businesses were still operational.\u00a0 The problem was finding website content that hadn\u2019t been updated since the 2008 economic downturn and wondering if this was the last update from a defunct business.<\/p>\n

In the past couple of years,\u00a0\u00a0Content Management Systems (CMS)<\/a>\u00a0have come into popularity.\u00a0 Websites are now being built with tools that allow a non-web developer to make updates to web pages.\u00a0 Could this mark the end of website maintenance?\u00a0 Actually, it has been our experience that maintenance requirements increase with the addition of a content management system.\u00a0 Many business owners don\u2019t want to take the time to learn the tools or the changes that are required cannot be performed within the CMS.\u00a0 We have noticed that we spend more time on sites equipped with CMS tools then the traditional coded sites.<\/p>\n

If you are running an online store,\u00a0 website maintenance is equivalent to running a retail store.\u00a0 Product inventory, pricing, shipping all have to be maintained on a frequent basis.\u00a0 We recommend that online stores should perform maintenance at least on a weekly basis.\u00a0 Any delay in updates can instantly cost a business money, so plan for help before you find yourself in a crisis.<\/p>\n

The new frontier for website maintenance doesn\u2019t actually take place on your website.\u00a0 Businesses who wish to market heavily with social media are finding internal resources can\u2019t keep up and additional resources are needed.\u00a0 Social media accounts need to be populated on a weekly, if not daily basis.\u00a0 We recommend starting with a good marketing strategy that can quantify the level of participation in social sites and help you plan resources accordingly.<\/p>\n

Mean business with your website? Chat with us on whatsapp<\/a>\u00a0now or direct call on 08054341242 or visit our website at www.novy.com.ng<\/p>\n

 <\/p>\n

Source:\u00a0Cybervise<\/p>\n","protected":false},"excerpt":{"rendered":"

As search engine optimization became more well known and part of every business marketing strategy,\u00a0 website maintenance became key to the process.\u00a0 Frequently updating web page content and keyword information was crucial to encourage search engines to return to your site and look favorably on your optimization work. 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